Responsible For: Brand Strategy, Agency Partnership, Video Production, Art Direction, UI/UX Direction.

Objective: As the publication of the Digital Hesitation book approached, we needed to design a brand new landing page to support the launch and promotional campaigns. The two main objectives were: To gain brand equity with existing and new audiences, and to innovate from past book launch experiences.

Brainstorm Session Miro Board

Action Plan: After being briefed by the Marketing team, the creative team gathered all of the information around challenges, technical specs, personas, and KPIs to measure success. We participated in a Miro Board brainstorming session where we looked at the past design performance data, covered past brand design blind spots, and analyzed current UI trends.

Book Landing Page Low-Fidelity Wireframe

Results: This landing page serves as the north star for all things Digital Hesitation brand aunch. Anticipating over 50k distributed copies over the next few months, and worldwide sales success, and authors praise across Fortune 500 companies.