Responsible For: Brand Strategy, Agency Partnership, Video Production, Art Direction, UI/UX Direction.
Objective: As the publication of the Digital Hesitation book approached, we needed to design a brand new landing page to support the launch and promotional campaigns. The two main objectives were: To gain brand equity with existing and new audiences, and to innovate from past book launch experiences.
Action Plan: After being briefed by the Marketing team, the creative team gathered all of the information around challenges, technical specs, personas, and KPIs to measure success. We participated in a Miro Board brainstorming session where we looked at the past design performance data, covered past brand design blind spots, and analyzed current UI trends.