Generated by All in One SEO v4.9.8, this is an llms.txt file, used by LLMs to index the site.

# Reyna Fleury

## Sitemaps

- [XML Sitemap](https://www.reynafleury.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Projects](https://www.reynafleury.com/projects/)

## Pages

- [Home](https://www.reynafleury.com/) - Hi, I AM Reyna Fleury As the Creative Director for an advisory firm serving Fortune 100 tech companies, I lead a dynamic design team, merging brand with event and marketing experiences, and spearheading creative operations. Previously, I was a Senior Graphic Designer at Nestlé USA, which was a pivotal moment in my career whereI truly
- [My Work](https://www.reynafleury.com/portfolio/)
- [Envision Event Experience](https://www.reynafleury.com/conference-envision/) - About: TSIA World Envision gathers brightest and boldest visionaries, where tech executives converge to shape the future of technology and services. Scope: The goal is to to create a unique event every year that would attract 3,000 tech professionals. And the most recent challenge was to reimagine the conference experience, bridging the gap between in-person
- [Experience](https://www.reynafleury.com/experience-2/) - 01/2025 - 06/2026 TSIA Sr. Creative Director, Marketing & Events I led the development and execution of the global events marketing and promotions strategy, ensuring every initiative reinforced organizational priorities and elevated brand impact. I directed a high-performing team and oversaw all aspects of event planning, creative direction, budgeting, and vendor management. By providing leadership
- [ProductNEXT Summit Campaign](https://www.reynafleury.com/product-next-summit/) - About: In the bustling landscape of tech summits, ProductNEXT was born from the shared challenge faced by product leaders — crafting exceptional product experiences while ensuring profitability. Scope Setting the stage with creative strategy, we unveiled a landing page, social media strategies, and promotional efforts; while also executing event production. Results: An intimate gathering of
- [Board Summit Brand Launch](https://www.reynafleury.com/board-summit/) - About:The Board Summit is TSIA’s most exclusive tier—a high-stakes environment where Advisory Board executives dismantle assumptions and forge the future. Our mission was to build a brand that reflected this gravity while maintaining an air of effortless accessibility. Scope: We were tasked with architecting a distinct visual and verbal identity that carved out a "premium
- [Interact Event Experience](https://www.reynafleury.com/conference-interact/) - About: TSIA World Interact conferences gathers brightest tech professionals converge to build knowledge and skills to apply to their next business move. Scope: The goal is to to create a unique event every year that would attract 3,000 tech professionals. And the most recent challenge was to reimagine the conference experience, bridging the gap between
- [Executive Invitation Campaign](https://www.reynafleury.com/invitation-campaign/) - About: The goal was to secure conference registrations of key contacts that would eventually translate into new accounts. Scope: Over the lapse of eight weeks and it included a dynamic content landing page, a robust marketing email cadence, a personalized direct mail campaign. Results: After analyzing the data, we concluded that the brand campaign was
- [Glowelle Beauty Launch](https://www.reynafleury.com/glowelle/) - About: Crafted from the finest ingredients with the power to protect and hydrate the skin, beyond its remarkable effects, Glowelle held a deeper promise — the promise of natural anti-aging. Scope: We launched a bold initiative — a multi-day challenge of rejuvenation. I was entrusted with the task of crafting campaign materials and packaging destined
- [Wonka Candy Brand Activation](https://www.reynafleury.com/wonka/) - About: The goal was to elevate the Wonka experience into something truly extraordinary. To create a realm where teens and tweens could not only indulge in delicious treats but also immerse themselves in a world of upscale enchantment. Scope: My role was to help craft a brand marketing campaign that would weave together the threads
- [Cindy Lin Consulting](https://www.reynafleury.com/cindy-lin-consulting-brand/) - About: In the realm of business consultancy, there is a beacon of empowerment known as Cindy Lin Consulting. At the heart of their mission lay a vision of growth, where every decision was fueled by insights, the brand promised to reshape the growth of organizations through the power of data. Scope: With a steadfast approach,
- [Mouton Cadet Brand Activation](https://www.reynafleury.com/mouton-cadet/) - About: Mouton Cadet is a sought an affordable, dependable wine, with consistent quality. The goal was to promote Mouton Cadet as the official wine consumer choice in Canada and increase sales of the product. Scope: Using an established brand, we created new campaign visuals that positioned the Mouton Cadet as a brand with heritage and
- [Digital Hesitation Book Launch](https://www.reynafleury.com/book-launch-campaign/) - About: With the impending release of the highly anticipated "Digital Hesitation" book, our team embarked on a quest to ensure its success, weaving together a tapestry of creativity and strategy. Scope: The journey began with the creation of the book cover and its accompanying brand kit, laying the foundation for what was to come. I
- [TSIA Corporate Rebrand](https://www.reynafleury.com/corporate-rebrand/) - About: In 2024, the TSIA brand received a much-anticipated transformation from its core, and out into the tech advisory universe. Scope: While partnering with the marketing and product teams and utilizing in-depth market persona research, we developed a multi-faceted approach to transform the brand. As part of the rebrand, we redesigned the blog platform, entire
- [Slingshot Brand Expansion](https://www.reynafleury.com/slingshot-brand-expansion/) - Scope: Slingshot Biosciences is a biotech innovator transforming cell-based applications through robust, scalable, and reproducible cell mimics. In 2024, the company initiated a comprehensive brand refresh to accelerate scaling efforts and optimize its market position for expanded customer acquisition and funding opportunities. Scope: Over a nine-month partnership, I led a strategic brand and logo evolution—formally
- [Freebies](https://www.reynafleury.com/freebies/) - 2025 Monthly Calendar Wallpapers December Download November Download October Download September Download August Download July Download June Download May Download April Download March Download February Download January Download Get a Free "Do Good" Sticker. Follow me on Instagram @TheQueenlyKind and DM me your details. I Love Stickers!
- [Field Notes](https://www.reynafleury.com/field-notes/) - Friends of Creative are Friends of Mine: Rinki Mukherjee Rinki is UX and Product Designer with multiple design accolades under her belt, and 7+ years of experience creating intuitive, user-centered solutions. But her positivity and genuine care for good human experiences—are exactly the kind of traits that sets her apart. Read More Failure: Welcome to
- [The Queenly Kind](https://www.reynafleury.com/thequeenlykind/) - Do good work and lead with positivity. After over a decade of successfully building and managing brands in the commercial space, I asked myself one day "Is that all there is to creative work?... Is that all there is?" (Insert Peggy Lee song). The Queenly Kind was born with the mission to inspire kindness towards
- [Courage: I was filled with fear, so I immediately said “yes.”](https://www.reynafleury.com/courage-i-was-filled-with-fear-so-i-immediately-said-yes/) - I have been told that I am a leader who exudes soft confidence and that one of my superpowers is making people feel comfortable through humor. It’s been said that laughter may be a form of courage, but another form of courage is facing the unknown. I have decided to be more courageous in my
- [Failure: Welcome to the dark side of success.](https://www.reynafleury.com/failure-welcome-to-the-dark-side-of-success/) - In the fast-paced and ever-evolving world of creativity, the role of a Creative Director is both exhilarating and challenging. Is it possible for failure to be a driver of success? Last week, I received an award for Design Excellence, earned from one of the toughest challenges I have endured in my career, one that almost
- [Friends of Creative are Friends of Mine: Jodi Baker](https://www.reynafleury.com/friends-of-creative-are-friends-of-mine-jodi-baker/) - Jodi Baker is a Creative Ops leader, a Bay Area transplant originally from Buffalo, NY, and a soon-to-be empty-nester when her son leaves for college next month. She fell into Creative Operations by way of agency and in-house project management roles where she discovered a passion for 'the how'—the process of streamlining workflows and optimizing

## Categories

- [Uncategorized](https://www.reynafleury.com/category/uncategorized/)