Responsible For: Brand Marketing, Art Direction, Vendor Partnership, Creative Strategy, UI/UX Direction.
Objective: The campaign was launched with the intention of re-engaging leads that had an interest in recent months. The goal was to secure conference registrations of key contacts that would eventually translate into new accounts.
Action Plan: The campaign lasted eight weeks and it included a dynamic content landing page, a robust marketing email cadence, a personalized direct mail campaign that included: marketing collateral with thank you card, gift box with office swag, and a personal printed invitation. This was, by far, the most complex and challenging project I had ever worked on.
Conference Promo Video for Landing Page