Responsible For: Brand Marketing, Art Direction, Vendor Partnership, Creative Strategy, UI/UX Direction.

Objective: The campaign was launched with the intention of re-engaging leads that had an interest in recent months. The goal was to secure conference registrations of key contacts that would eventually translate into new accounts.

Second Touch Personalized Printed Invitation Included in Gift Box
Second Touch Gift Box Including Branded Tumbler and Leather Notebook

Action Plan: The campaign lasted eight weeks and it included a dynamic content landing page, a robust marketing email cadence, a personalized direct mail campaign that included: marketing collateral with thank you card, gift box with office swag, and a personal printed invitation. This was, by far, the most complex and challenging project I had ever worked on.

Conference Promo Video for Landing Page

Dynamic Content Personalized Landing page

Results: After the campaign was over, we conducted a project retrospective and did a deep-dive analysis of the data. After analyzing the data, we concluded that the campaign was a success by achieving a 25% open rate in emails, executive conference attendances, and booked one new customer resulting in $130k ROI.