Responsible For: Creative and Brand Strategy, Agency Partnership, Video Production, Art Direction, UI/UX Direction.

Objective: The goal of this campaign was to establish ourselves as the thought-leader and go-to brand for industrial equipment, healthcare technology, and medical device companies that are just stepping into the world of tech recurring revenue.

Campaign Download: Transformation Guide

Display Ad: Harness The Power of IoT

Action Plan: The brand campaign consisted of the collaboration with senior leadership, product marketing, demand generation, and two external agencies. The brand activation included: Web video hub, marketing collateral, blog series, tech influencer outreach, media buys in key publications, and paid social & retargeting ad campaigns. Our hero content was the production (filming, scripting, and editing) of five leadership videos. Additionally, we performed A/B testing on digital ads and video visuals.

Thought Leadership Video (1 of 6)

Results: After a three-month brand campaign, we were able to generate quantitative industry buzz from tech influencers on key social media channels, gain brand equity in the industrial equipment technology space. Performance metrics: 3,000 video hub page visits, 20% video play rate, and 25,000 total video views.