Responsible For: Art Direction of video and photo shoots, scripting, content planning.
Objective: Partner with professional video agencies to produce video content, kicking-off every video project with the creative brief, moving onto storyboarding, footage reviews, and finally video draft critiques.
Action Plan: After the the video library was in motion. I led video baseline initiative, by analyzing the performance of 120+ videos over 36 months.
Corporate Explainer Animation
Behind The Scenes Culture Video
Results: Produced over 100 videos where formats included promotional, leadership, and product demos explainers. After analyzing video engagement data, we established video marketing performance baselines that allowed for a data-driven digital marketing strategy.
Video Learning Best Practice Collateral Teaser