About: With the impending release of the highly anticipated “Digital Hesitation” book, our team embarked on a quest to ensure its success, weaving together a tapestry of creativity and strategy.

Scope: The journey began with the creation of the book cover and its accompanying brand kit, laying the foundation for what was to come. I was responsible for guiding the brand strategy, nurturing agency partnerships, orchestrating captivating video productions, art direction, shaping UI/UX experiences, and crafting an unforgettable book launch.

Result With thousands of copies distributed worldwide, the campaign surpassed all expectations. The true measure of success was achieving amazon.com best bookseller status, and positive reviews from Fortune 500 companies.