01/2025 – 06/2026
TSIA
Sr. Creative Director, Marketing & Events
I led the development and execution of the global events marketing and promotions strategy, ensuring every initiative reinforced organizational priorities and elevated brand impact. I directed a high-performing team and oversaw all aspects of event planning, creative direction, budgeting, and vendor management. By providing leadership with strategic insights and performance analysis, I ensured our marketing efforts consistently advanced business objectives and delivered measurable ROI.
01/2016 – 01/2025
TSIA
Creative Director, Marketng & Events
Oversaw end-to-end creative operations within a fast-paced in-house studio, driving strategic decision-making across projects with annual budgets of $150,000. Partnered closely with executive stakeholders to transform business goals into cohesive B2B brand storytelling, ensuring efficient workflows and consistent quality across all channels. Drove $300K+ in pipeline revenue by aligning creative strategy with marketing campaigns. Led UX/UI initiatives that boosted website retention by 60% over 3 months. Directed event branding and interactive experiences for 4,000+ attendee conferences, contributing to key revenue growth.
11/2012 – 01/2016
TSIA
Creative Services Manager
Drove innovative marketing campaigns that elevated brand awareness and advanced key business objectives. Championed cross-functional collaboration across Marketing, Product, and Sales teams, as well as with external agencies, implementing modern workflows and alignment strategies to deliver forward-thinking, high-impact creative solutions.
05/2006- 03/2012
Nestlé USA
Constellation Brands
SpinMaster
Sr. Graphic Designer
Designed packaging, identities, typography, and visual systems for global consumer brands. Collaborated with creative and marketing teams to develop brand concepts, packaging pitches, and multi-channel campaign assets including social, email, sales materials, and POP displays. Supported product innovation through brainstorming and critique sessions, and contributed to environmental design for corporate spaces. Mentored junior designers on brand standards and creative best practices to elevate overall team output.