Creative Director

01/2016 – Present

  • Leading fast-paced creative operations of an in-house creative studio. The day-to-day strategic direction of creative projects, roadmaps, and annual budgets of $250K+
  • Managing a team of creative members. Responsible for hiring and coaching multidisciplinary designers. Inspire a team culture that enables professional and personal growth.
  • Oversee content creation and quality of collateral, landing pages, and brand development from creative brief to execution. Impacting the delivery of 2,600+ design tasks per year. 
  • Crafting and storytelling of presentation decks for corporate stakeholders. With the objective of landing powerful messaging to influence sales conversion and customer retention. 
  • Lead discovery, brainstorming, and feedback sessions, to analyze specs and competitive markets. Enabling creatives to think strategically and make data-driven decisions.
  • Built partnerships with cross-functional teams, such as Marketing, Product, and Sales. Producing strong collaborative governance that delivered operational support.
  • Improved website performance by  60% page view growth and a 4% decreased bounce rate, by strategizing  UX/UI updates of websites which included research, wireframing, and prototyping.
  • Optimized the company’s event brand experience to fit both virtual and hybrid conferences for global audiences. Resulting in increased attendance of 200%.

Creative Services Manager

04/2012 – 01/2016

  • Built design systems to shape brand identity, visual design, and communications guidelines style consistency. Resulting in accelerated project alignment, and a scalable brand vision.
  • Established brand for conferences and trade shows. Effectively managing partner contracts with a $300K annual budget, and delivering visual experiences to 8K+ attendees per year. 
  • Developed 200+ digital content assets, bringing in over $300k in pipeline revenue annually, by partnering with Marketing to support social media, email, and ad campaign strategies.
  • Accelerated project delivery time by 25% with better prioritization and deadline expectations, by Defining creative roadmap and project management workflows to improve processes. 
  • Expanded a 200+ video library, contributing to a 180% leads increase per year, by scripting and directing video shoots while managing external agencies.
  • Established data-driven design metrics to analyze the engagement of existing creative collateral, to align design resources to ROI.

Design Consultant

09/2010 – 04/2012

  • Designed packaging, logo identity, and showroom design for brands such as Kim Crawford, Robert Mondavi, Airhogs, and Mario Kart. Resulting in successful go-to-market launches.
  • Led creative development of campaign materials, including social media, email campaigns, sale sheets, infographics, marketing collateral, POP/POS displays, and product photography.
  • Collaborated with the creative team on design pitches and feedback sessions. Resulting in increased new product ideas to support domestic and international brand expansion.

Sr. Graphic Designer

05/2006 – 07/2010

  • Developed logo, illustration, and packaging design for global brands such as Nesquik, Willie Wonka, Glowelle, and Coffee-Mate, to support sales campaigns, and seasonal objectives.
  • Partnered with Art Directors and Brand Managers to deliver product photoshoots, marketing collateral, outdoor advertising, and presentations, while ensuring effective brand messaging.
  • Led Nestlé’s environmental design initiative for corporate buildings in California and Colorado. Contributing to an inspired employee passion and increased brand expression.
  • Trained junior designers on brand guidelines and print design best practices. Driving creative output, productivity, and creativity.