Reyna's headshot.

ABOUT ME

Turning brand ambiguity into mission-driven clarity.

I help ethics-first organizations turn brand chaos into scalable systems, drawing on craft built in the B2B tech space. I bring that same care to AIGA San Diego-Tijuana’s board and The Queenly Kind, my own social-change brand, while researching ethical applications of AI.

The kind of results you get when you harmonize process and people.

25%

Creative delivery acceleration via process frameworks.

$300k

in ROI from leading
integrated campaigns.

4 pts.

CSAT ift after post-event and project retrospectives.

75%

YoY Social Media growth after comms plan revamps.

Laying the ground rules is key to every project.

Hands-on collaboration

I stay close to the work,
and be ready to roll-up your sleeves.

Team culture
first

Great creative comes from teams who trust each other.

Active
listening

The brief is a starting point,
the solutions live in the conversations.

Strategic
thinking

Every design choice should trace
back to the initial goal.

Community leadership

Executive board member

GRANT PANELIST

design leader member