Reyna is the Creative Director for TSIA, a research and advisory firm for Fortune 100 tech companies, she has been in a creative leadership role for 10+ years. In this capacity, Reyna manages a design team, overseeing UI / UX and creative operations and leading brand expansion. Previously, Reyna was a Senior Graphic Designer at Nestlé USA.

Fresh out of college, with $600 in her bank account, she drove her 2001 burple VW Beetle (not quite blue, not quite purple) to Los Angeles, fulfilling her dream of becoming a ‘big city’ girl. The L.A. “hustle” 100% unlocked her creative grit that made her successful in her career.

Reyna has a world-class understanding of high-quality brand experiences, earned from her most recent role as Creative Director at TSIA leading their brand marketing and event design strategy.

She has incredible leadership instincts, which she’s honed over many years of experience managing people who’d go on to become some of the strongest designers. Outside of the creative work, it’s the people she works with who inspire her the most.

When you give, you get.

Volunteer Work

I believe that by giving back you receive. I participate in at least 6 volunteer activites per year, from beach cleanups to trips to Mexico to build a house for a family in need, there isn’t an opportunity that I let pass by.

Design Advocacy

I practice service leadership as an AIGA board member and for the San Diego/Tijuana design community by participating in portfolio reviews or helping organize local design events.

Family Life

I am part of a wonderful hispanic family. We are experts at throwing last minute get togethers. My partner and my special needs step child are my fuel

Leadership Affiliations