Reyna is the Creative Director for TSIA, a research and advisory firm for Fortune 100 tech companies, she has been in a creative leadership role for 10+ years. In this capacity, Reyna manages a design team, overseeing UI / UX and creative operations and leading brand expansion. Previously, Reyna was a Senior Graphic Designer at Nestlé USA.

Fresh out of college, with $600 in her bank account, she drove her 2001 burple VW Beetle (not quite blue, not quite purple) to Los Angeles, fulfilling her dream of becoming a ‘big city’ girl. The L.A. “hustle” 100% unlocked her creative grit that made her successful in her career.

Reyna has a world-class understanding of high-quality brand experiences, earned from her most recent role as Creative Director at TSIA leading their brand marketing and event design strategy.

She has incredible leadership instincts, which she’s honed over many years of experience managing people who’d go on to become some of the strongest designers, and serving as an AIGA board member and active volunteer for San Diego/Tijuana design community events. Outside of the creative work, it’s the people she works with who inspire her the most.

Leadership Affiliations