About: Mouton Cadet is a sought an affordable, dependable wine, with consistent quality. The goal was to promote Mouton Cadet as the official wine consumer choice in Canada and increase sales of the product.

Scope: Using an established brand, we created new campaign visuals that positioned the Mouton Cadet as a brand with heritage and a high-reputation.

Results: The campaign consisted in deploying of large-scale production of in-store displays, such as banners, shelf talkers, neck tags, etc. It also included a free gift of a notepad, transforming wine experts into brand advocates.