Cindy Lin Consulting Brand

Brief: Cindy Lin Consulting is about empowering impactful and ethical decision making rooted in data to grow organizations. The possibility of growth through the unlocking of new information and insights. A brand that commnunicates growth in the data culture to develop the data tools that change the trajectories of organizations.

Approach: We conducted an interview first to identify the client’s personal aesthetic, then we asked the client to complete a brand identity excercise to gather assignment specs.