Brand Personality Exercise
Color and Image Thematic Analysis
The Why: In 2024, the TSIA brand received a much-anticipated transformation from its core, and out into the tech advisory universe.
The How: While partnering with the marketing and product teams and utilizing in-depth market persona research, we developed a multi-faceted approach to transform the brand. As part of the rebrand, we redesigned the blog platform, entire website, internal customer portal, and all multi-channel marketing presences.
The Wow: The result was a strong visual and communications foundation to address new corporate challenges and better connect with our customers. Additionally, we experienced an improved staff pride and enthusiasm for their jobs and a better understanding of how we all play a part in an organization’s success
