02/2025 – Current

TSIA

Sr. Creative Director, Events

Led the development and execution of the global events visual brand strategy, ensuring every initiative reinforced organizational priorities and elevated brand impact. Directed a high-performing team and oversaw all aspects of event planning, creative direction, budgeting, and vendor management. Provided leadership with strategic insights and performance analysis, ensuring events consistently advanced business objectives and delivered measurable ROI.

08/2022 – 02/2025

TSIA

Creative Director, Events

Directed a multidisciplinary creative team while overseeing high-volume, brand-driven deliverables. Drove $300K+ in pipeline revenue by aligning creative strategy with marketing campaigns. Led UX/UI initiatives that boosted website retention by 60%. Directed event branding and interactive experiences for 4,000+ attendee conferences, contributing to key revenue growth. Defined KPIs, led post-event reporting, and facilitated cross-team collaboration to drive innovation.

02/2016 – 08/2022

TSIA

Creative Director, Marketing

Oversaw end-to-end creative operations within a fast-paced in-house studio, driving strategic decision-making across projects with annual budgets over $500,000. Partnered closely with executive stakeholders to transform business goals into cohesive B2B brand storytelling, ensuring efficient workflows, consistent quality, and impactful communication across all channels.

03/2012 – 02/2016

TSIA

Creative Services Manager

Drove innovative marketing campaigns that elevated brand awareness and advanced key business objectives. Championed cross-functional collaboration across Marketing, Product, and Sales teams, as well as with external agencies, implementing modern workflows and alignment strategies to deliver forward-thinking, high-impact creative solutions.

05/2006- 03/2012

Nestlé USA

Constellation Brands

SpinMaster

Sr. Graphic Designer

Designed packaging, identities, typography, and visual systems for global consumer brands. Collaborated with creative and marketing teams to develop brand concepts, packaging pitches, and multi-channel campaign assets including social, email, sales materials, and POP displays. Supported product innovation through brainstorming and critique sessions, and contributed to environmental design for corporate spaces. Mentored junior designers on brand standards and creative best practices to elevate overall team output.