Responsible For: Brand Experience, Creative Strategy, Copywriting, Art Direction, Event Production.
Objective: ProductNEXT was a Summit designed to address the challenge that product leaders need to create exceptional experiences that are also profitable. ProductNEXT is the work of over a decade of technology industry data insights and best practices that point the way to the next generation of product success.
Action Plan: After an industry comparative analysis and user persona rearch, we developed a brand strategy that would allow us to stand out from other similar events. Go-to-market, social, and promotion strategy were also developed to attract Product and Product Marketing Leaders.