Brief: ProductNEXT was a tech summit born to address the challenge that product leaders must create exceptional experiences that are also profitable.
Approach: I was responsible for Brand Experience, Creative Strategy, Copywriting, Art Direction, and Event Production. After an industry comparative analysis, we developed a brand strategy to stand out from similar industry events. Landing page, social, and promotion strategies were also created to market to Product leaders.
Results: An intimate 250+ attendee event, that consisted of one full day of keynotes, case studies, and panel sessions.