Brief: Under the Nestlé umbrella, the goal for the Wonka Candy brand launch was to move the brand into a more “upscale” consumer experience where teens and tweens would tap into their imagination and feel compelled to consume, while keeping the whimsical integrity of the brand.
Approach: My role covered brand marketing campaign design. Using a wide arrange of purples, intricate 2D swirl embellishments, and golds that alluded to the “Wonka Golden Ticket”.
Results: We were able to transform the visuals into delightful graphics, and an elevated the candy-consumption experience.
In collaboration with with the Wonka Brand Manager, the band activation consisted of large-scale production of deliverables
such as sales portal UI, collateral, and mall advertisements.
Wonka Media Kit Folder
