Brief: Responsible for Creative Strategy and Operations, Brand Marketing, & Digital Design Experience. With the objective to deliver a conference that is geared towards executives from across the technology and services industry, hosting 4,000 tech professionals every year.

Approach: Re-brand the company’s conference experience to fit both in person and digital event formats and audiences. My team was responsible for each show’s visual experience, production of hundreds of print deliverables, mobile app, trade show booth design, speaker presentations, and stage design and show flow.

Results: The conference grew 20% YoY in attendance. And through defined project workflows, team leadership was able to better plan for capacity, and effectively meet deadline expectations for each event. In addition, the digital experience enabled us to increase attendance by 200%.