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The Why: TSIA World conferences gathers brightest and boldest visionaries, where tech executives converge to shape the future of technology and services.
The How: The goal is to to create a unique event every year that would attract 4,000 tech professionals. And the most recent challenge was to reimagine the conference experience, bridging the gap between in-person and digital audiences. Every detail was meticulously planned and executed, from the visual and digital app experience to the seamless production of hundreds of print deliverables.
The Wow: With attendance growing by an impressive 20% year over year, the conference had become a must-attend event on the industry. In addition, the virtual experience attendance soared by 200%.