Brief: The goal was to introduce TSIA as the leading XaaS transformation brand for industrial equipment & technology companies.
Approach: I was responsible for Creative Strategy, Art & UI/UX Direction. The campaign included: 5-video landing page, collateral, tech influencer outreach, and ad campaign.
Results: After 3 months, we generated brand buzz on social media, 3,000 landing page visits, and 25,000 video views.